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Latest Work
I'm a passionate UI/UX and Graphic Designer based in Rabat, with a Master's degree in Graphic & Digital Design, and a growing passion for marketing and SEO, with a sharp eye for detail and a love for creating beautiful, functional designs that put people first.
I specialize in turning complex problems into elegant, user-friendly interfaces, from the first wireframes to polished, pixel-perfect deliverables. Every design decision I make is grounded in purpose and clarity.
A blend of tools and disciplines that let me take a project from concept all the way to a polished final product.
I'm actively looking for new opportunities. Whether you have a project in mind, a role to fill, or just want to say hello — I'd love to hear from you.
A full brand strategy and identity system for Lumora, a premium skincare brand positioned at the intersection of nature and science. The project spanned brand naming strategy, visual identity, product packaging design across the full product line, and a complete e-commerce website concept — all anchored by the brand promise: "Nurtured by Nature. Perfected by Science."
A comprehensive brand strategy and visual identity redesign for Maroc Telecom (IAM), Morocco's national telecom operator. The project covered a full brand audit, competitive analysis, user empathy mapping, brand mantra definition, new visual system design, and multi-channel campaign rollout — from SIM cards and billboards to a full website redesign concept.
A full packaging redesign for Dahmiss (الدحميس), a Moroccan herbal tea brand. The brief was to transform their outdated packaging into something that would attract modern buyers while staying rooted in Moroccan heritage. The result — an award-winning identity built around deep greens, natural kraft tones, and hand-drawn botanical illustration.
Côté Bougie is a premium Moroccan home fragrance brand renowned for its exquisite collection of candles, diffusers, and aromatic delights. I was tasked with creating a new collection — which I named "Marrakanda" — designing packaging that channels the warmth, texture, and rich heritage of Marrakech through earthy tones, artisanal motifs, and refined dieline construction.
Velisse required an e-commerce experience that truly embodied its essence — a celebration of the female form through carefully chosen graphical elements and typography. The project covered brand identity, a fully designed e-commerce website, and mobile UI — all built around the brand promise: "Crafting Confidence in Every Look."